FASHION
EPISODE 1: AKJP – Cape Town, South Africa
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EPISODE 1: AKJP – Cape Town, South Africa
EPISODE 1: AKJP – Cape Town, South Africa
STORY
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Keith Henning and Jody Paulsen, AKJP

AKJP (Adriaan Kuiters + Jody Paulsen) is a menswear and womenswear brand founded by South African designer duo, Keith Henning and Jody Paulsen.

AKJP has been recognized as one of South Africa’s most innovative brands, bringing contemporary and cool to the South African fashion landscape. In 2015, AKJP was one of the finalists at Vogue Italia’s Who Is On Next? Dubai.  With the Ethical Fashion Initiative, AKJP participated in Pitti Uomo 89 for the Generation Africa show. Their ethical mission revolves around creating a strong community of local designers to build a collective that can compete in a global market, as well as offer quality local choices to their customers. They also employ local seamstresses and pattern cutters, in some cases enabling them to work in an environment that is more accessible to their clients, enabling them to grow their businesses, and enjoy a more sustainable lifestyle.

In our first Episode of Ethetics, Keith Henning gives us a tour the AKJP Collective, which showcases designs from a range of talented South African makers, including Episode 2 designers Lukhanyo Mdingi and Nicholas Coutts. Back at his studio he introduces some of his team and shares with us the AKJP AW16 menswear collection, inspired by artist Georgina Gratrix’s art and impasto brushwork.  After a trip to the Woodheads leathery we end up at the SvenMill factory, where their jacquard is made. We had the incredible opportunity to show some of the standouts of the collection in the environment in which it was made, on model Martin Gareth Magner.

The AKJP AW16 collection is true to AKJP’s signature artful take on classic and utilitarian menswear and makes use of layering, asymmetric detailing, and impactful styling. Reworked prints inspired by a jungle landscape in muted pistachio and shades of blue and red dominated the range that includes a number of overcoats, culottes, and overalls. The duo describes the collection as “comfortable ready-to-wear pieces with a lush and tropical finish, a nod to Durban beach culture”.
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ETHETICS EPISODE 1: AKJP is an Official Selection of the BAFTA-Qualifying Aesthetica Short Film Festival 2016 and premiered online at Vogue Italia. It was nominated for Best Documentary at the 2017 Mercedes-Benz Bokeh South Africa Fashion Film Festival and is an official selection of Copenhagen Fashion Film, Canada International Fashion Film Festival, Miami Fashion Film Festival, FASHIONCLASH Fashion Film Festival and invited to screen at the Academy Award-Qualifying Short Shorts Film Festival & Asia in Japan.
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